Trends, musings and insightful inspiration

Asia Doesn’t Wait. Neither Should You.

Huxly Global Launches in APAC with Singapore Event Spotlighting the Future of Culturally Driven Innovation

Meet Megan and Rachel, sensory semiotics leads

Sensory Semiotics™

Huxly Global Expands into APAC With Two Strategic Senior Appointments

Turning local insights into intentional innovation

Opening doors in Singapore

Sensory Semiotics™: How to decode ‘emotional wellbeing’ in snacking

What John Lewis Has Woken Us All Up To

The Codes of the Good Life: Designing Non-Alc for Sophisticated Drinkers

Exploring Mexico: Culinary Shifts, Cultural Tensions & The Future of Food.

Like It Is | Mind Matters

Fantastical collabs and far-out products

How to protect brand value in turbulent times

Brand positioning is failing the food & drink industry

Why food and drink brands are in the sensory entertainment business

Now//Next | Activation & Innovation 2021

Now//Next | Confectionary Trends

Now//Next | Special Food & Drink Edition

Now//Next | The Beauty Edit

Now//Next | Drinks Trends

Now//Next | The Holiday Issue

The power of emotion in branding

5 brands that have sensory branding nailed

5 multisensory considerations when stretching your brand

Too much is never enough

Now//Next | The Luxury Edit

The Digital Era and how it's changed the way we don't think about things

Making Sustainability sustainable

Navigating the digital landscape

Now//Next | The Sustainability Issue

Now//Next | Issue 1

Think you know what your customer is really thinking?