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MEET THE CORE TEAM

A team of strategists, designers & sensory scientists using radical approaches to build stronger,

more successful brands

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Guy Grimsley

Senior Director

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Karen Poole

 Director

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​Joe Goyder

Founder

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Libby Mayo

Chief Commercial Officer

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Strategist

Holly ​Helas

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Claire ​McCormack

Senior Director

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Will Leigh

Director of Innovation Strategy

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Ellie Dent

 Strategy Director

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Nikki Jenks

Strategist

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