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MEET THE CORE TEAM
A team of strategists, designers & sensory scientists using radical approaches to build stronger,
more successful brands

Guy Grimsley
Senior Director

Karen Poole
Director

Joe Goyder
Founder

Libby Mayo
Chief Commercial Officer
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Strategist
Holly Helas

Claire McCormack
Senior Director

Will Leigh
Director of Innovation Strategy

Ellie Dent
Strategy Director

Nikki Jenks
Strategist
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