I’m a creative innovation specialist with a background in nutrition, sensory and food science. Having worked in R&D, client-side roles and the wonderfully fuzzy front end, I love creative problem solving, exploring how people experience brands, and turning my endless curiosity about behavior, emotion and culture into ideas brands can actually use. Originally from Kenya and now based in Asia, I’m always eating my way through a new city or planning my next adventure.
Sensational experience
Biting into a warm, fresh croissant: the shell is thin as glass and it shatters, you can hear it, crumbs everywhere, all over your face. Then your teeth hit the dough and suddenly there's resistance, it stretches and pulls back, chewy and soft all at once. And somehow it's crispy, buttery, sweet, a little bit savoury from the butter — all at the same time, all in one bite. Then you put it down and you get this little sneak peek into the webbed inside and honestly, every single time it's like — LOOK at that, so beautiful!
