hey there
We are Huxly
A unique strategy and innovation agency focused on the beautiful, human side of strategy. Together, we build sensation, insight, and instinct into your brand, creating lasting commercial edge with strategies that are lived, sensory, and real. We call it Sensational Advantage.
Brand is more than what you see. It’s the drip, the pour, the texture, the grain. The rituals that become part of who you are. The micro memories that sit deep and sing loud. It’s proven that the more senses you engage, the stronger the memory.
So unlike most agencies, that’s where we start. And it’s what we stay true to throughout the innovation, creation, and curation it takes to build your brand’s commercially focused, deeply rooted, powerfully resonant advantage.
We turn sensory depth into commercial advantage: connecting insight, innovation and marketing to build brands that are real, cohesive and built to last.
It’s my absolute pleasure to introduce you to the Huxly team – a handpicked bunch of passionate, knowledgeable humans you’re going to love working with.
I’m here to steer the ship, with over 20 years of brand management and consultancy experience, driving the team to find fresh insights, build creative strategies and come up with original ideas that leapfrog brands to the front of their category.
I love being creative outside the office too, so I can always be found knee-deep in a new craft – sewing is my latest weekend obsession.
Claire McCormack
Managing Director
We’re a team you’ll actually want around the table. We’re a mix of sensationalists, food lovers and cultural specialists: strong on the tangible details that make brands brilliant, and just as sharp on the commercial strategy that makes them land.
Spread across continents, we bring together semioticians, sensory innovators, behavioural scientists, planners and designers. Close-knit and collaborative, we work as one team: curious, practical and always focused on what really moves brands forward.
