human
inspired
creativity.
Huxly is a global innovation and brand strategy consultancy, with a unique focus on food, drink and personal care.
We are huxly
/ introduction

We're fascinated by the complex emotional, functional, sensorial and social roles that products play in human life. We work with the world's finest food and drink brands, all around the world.

Smirnoff raspberry
Oreo
Actimel
Durex
Brands that flow.
Building products with flow

Prod­ucts suc­ceed when they fit per­fect­ly with the lives and expec­ta­tions of consumers.

We cre­ate con­sis­tent, com­pelling expe­ri­ences, from the con­sumers first glimpse of your brand, to their expe­ri­ence of eat­ing or using the product.


Our strate­gists under­stand the emo­tion­al, func­tion­al and cul­tur­al role your brand plays.

Our design­ers, pro­to­typ­ing experts and sen­so­ry sci­en­tists can craft the per­fect brand bun­dle to meet those needs and inspire con­sumers with new possibilities.

Huxly Web Quality still 10
Huxly Web Quality still 40 CROP
Huxly Web Quality still 1
Our clients
1 Haleon 2 Nestle 3 Mars 4 Molson Coors 5 Mc Donalds 6 Diageo 8 Pepsi Co Kerry Mondelez Innocent Twinings Coca Cola Unilever Lucozade 9 Colgate Palmolive blue logo 7 Mc Cormick blue logo 6 AB in Bev Blue logo 3 Concha Y Toro Blue logo 1 Danone Blue logo
  • Insight Lead - Colgate-Palmolive "Real richness on the products, the consumer needs, and clear direction for where we take this - just as we hoped."
  • Innovation director - Pet Food "This was one of my most memorable, energising weeks in this role! It was a pleasure to work with so many bright minds who are all so passionate about innovation and building the future of our category."
  • Senior Innovation Manager - Diageo "I wanted to say a big thank you for all your hard work & support over the past few months, providing us with such rich insights, which will help shape our decisions going forward."
  • Marketing Director - Beer client "Inspirational and aspirational ...it makes complete sense."
  • Consumer Science Group Leader - Mondelez "It was wonderful, exactly what I wanted. I wouldn't change a thing!"
  • Marketing Director - Beer client "This is f*cking great!"