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Huxly

Grow your brand, fluently.

We cre­ate unfor­get­table brand expe­ri­ences that flu­ent­ly fit people’s lives. 

Insight. Strat­e­gy. Innovation.
Fluent brands are unforgettable.

From first glimpse on-shelf, to the sensory signature that keeps consumers coming back for more, and everything in between; every single element of your brand needs to be telling the same story, or risk confusion or disconnect.

We call building this consistent narrative “Brand Fluency”, and it is the philosophy behind what we do.

Learn more
Smirnoff raspberry
Gosh Products
Mondelez Logo

Growing fluent brands:

1 Exploration

Exploration

Curi­ous­ly explor­ing peo­ple, places, cul­tures, codes, emo­tions, needs and expe­ri­ences, uncov­er­ing fresh insight that unlocks growth.


We tai­lor our tools to your spe­cif­ic brand chal­lenge, but our favourites include:

  • — Fore­sights / trends 
  • — Cul­tur­al exploration
  • — Con­sumer discovery 
  • — Semiotics 
  • — Cat­e­go­ry safari 
2 Strategy

Strategy

Give us your knot­ty prob­lems – we rel­ish solv­ing them! Your part­ner in set­ting the strate­gic direc­tion that will strength­en and grow your brand.

Our pas­sions include:

  • - Brand strategy 
  • - Posi­tion­ing 
  • - Port­fo­lio architecture 
  • - Inno­va­tion strategy 
  • - Work­shops
Falafacini

Creation

Lov­ing­ly cre­at­ing every facet of your brand expe­ri­ence to fit with your strat­e­gy; from inno­va­tion, sen­so­ry sig­na­tures, visu­al expres­sion and more.

Our cre­ative tal­ents include:

  • - NPD / inno­va­tion concepts 
  • - Design concepts 
  • - Mes­sag­ing / claims 
  • - Pro­to­typ­ing: pack & product 
  • - Brand iden­ti­ty & con­cept visualisation 
Proud growth partners to your favourite fluent brands:
  • Pepsico logo white
  • Mondelez logo white
  • Nestle logo white
  • Molton coors logo white
  • Mars logo white
  • Mcdonalds logo white
  • Kerry logo white
  • Haleon white logo
  • Diageo logo white

What we're thinking about

Hx Mexico Blog hero hires

Exploring Mexico: Culinary Shifts, Cultural Tensions & The Future of Food.

Blog | Huxly
Like it is mind matters

Like It Is | Mind Matters

Like it is | Huxly
Fantastical collabs and far out products

Fantastical collabs and far-out products

Blog | Huxly
How to protect brand value in turbulent times

How to protect brand value in turbulent times

Blog | Huxly
Brand positioning is failing the food drink industry

Brand positioning is failing the food & drink industry

Blog | Huxly
Why food drink brands are in the sensory entertainment buisness

Why food and drink brands are in the sensory entertainment business

Blog | Huxly
Now Next Issue 10

Now//Next | Activation & Innovation 2021

Now//Next | Huxly
Now Next Issue 7

Now//Next | Confectionary Trends

Now//Next | Huxly
Now Next Issue 9

Now//Next | Special Food & Drink Edition

Now//Next | Huxly
Working as part of a collective

We are a proud part of the MMR Group, the glob­al con­sumer & sen­so­ry research agency. Read more here.

Huxly Global Family Brands
  • Insight Lead, Colgate-Palmolive "Real richness on the products, the consumer needs, and clear direction for where we take this - just as we hoped."
  • Innovation director, Pet Food "This was one of my most memorable, energising weeks in this role! It was a pleasure to work with so many bright minds who are all so passionate about innovation and building the future of our category."
  • Senior Innovation Manager, Diageo "I wanted to say a big thank you for all your hard work & support over the past few months, providing us with such rich insights, which will help shape our decisions going forward."
  • Marketing Director, Beer client "Inspirational and aspirational ...it makes complete sense."
  • Consumer Science Group Leader, Mondelez "It was wonderful, exactly what I wanted. I wouldn't change a thing!"
  • Jatinder Panesar, Global Insights Manager, Avon “MMR/Huxly delivered an outstanding program of marketing training for the entire global team at Avon. Using great case studies and examples, they inspired the teams with principles related to strategy, sensory and creative development. Key elements from the training are now embedded in internal marketing processes."
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