Innovation strategy
Entering new sectors or occasions is a powerful way to expand the footprint of your brand. Our team of strategists can help you understand which new opportunities to enter, and understand the emotional, functional, sensorial, cultural and semiotic drivers of success.
Our copywriters, designers and product creators can then use a blend of AI and traditional creative techniques build complete propositions.
By understanding the needs of the humans you are trying to reach in real depth, we can design more coherent and enjoyable solutions, that consumers will keep buying.
services
overview
01
Brand strategy
Understanding your brand, consumers and culture, to identify routes to growth
02
Prototyping
Inspiring new product possibilities based on trends and manufacturing capabilities
03
Design
Build cultural relevance through pack design and semiotics
04
Communications development
Maximising the cultural and sensorial impact of your brand expression
Human centred.
Keen to see more? Read our case studies to find out about projects we've delivered for our clients.
