We're really good at three things that help us build profitable new businesses for our clients.
1. Human understanding - exciting creative techniques that help elicit deeper motivations from consumers, giving you competitive advantage.
2. Brand building - creating brand ideas and design that deliver exactly the benefits your consumers are seeking, rooted in our understanding of culture and semiotics.
3. Sensory design - using our creative chefs, food scientists and sensory experts to create products and experiences that inspire consumers.
Understanding your brand, consumers and the culture in which you exist, to identify routes to growth
Identifying how your brand can expand into adjacent categories, or stay fresh with new line extensions.
Identifying new product possibilities, inspired by your existing manufacturing capability, and food trends.
Using semiotics, graphic design and structural inspiration to drive the cultural relevance of your brand.
Fine tuning the expression of your brand in communications, for maximum cultural and sensorial impact.