Specialized children’s strategy
Child-centric brand strategies, built on unique insights gathered by trained moderators, using specialized, play-focused research techniques.
Children aren’t just smaller versions of everyone else, so why treat them that way?
Children see, feel, and respond to the world differently, and so do the families around them. The standard adult-led approach doesn’t fit. So we build specialized strategies that see children, understand them, and reflect how decisions are made in family life.
Our children’s team brings a unique mix of experience – parents, teachers, and people who’ve spent years running baby and toddler sensory groups. That lived understanding shapes the way we design research, the environment we create, how we interpret behavior, and how we separate what children say from the meaning that matters.
We work with families using play-based, immersive research techniques, unlocking instinctive responses that give us deeper insights into how children experience products, and how parents make decisions around them. Not staged answers, but real behaviors, tensions and trade-offs.
The result is strategy that actually works in the real world. Not simplified, not over-rationalized, but grounded in how choices are really made. Clear, useable direction that helps you create brands and experiences that fit naturally into family life – and earn their place there.
Shaping brand advantage
Smirnoff: When more flavour isn’t the answer
A category stuck between basic and premium. A sensory shift transformed Smirnoff Raspberry Crush’s role to reignite growth in the category.
Cadbury: From diet to delight
A category built on sacrifice. We reframed the story around reward - helping Cadbury Delights restore indulgence, relevance and growth.
Don Julio: A darker tequila, rooted in culture
A darker tequila needed depth, not novelty. We grounded Don Julio Ceniza in Mexican culture to shape a richer, more credible expression.
