I have worked as a strategist for agencies like Ogilvy and JWT across Asia and the Middle East for brands like Nestle, Unilever, Shell, Coca Cola, Pepsi and Mondelez. I love everything about branding, from capturing that "Ahaa" insight to developing a brand positioning that helps the brand resonate with their consumer.

I am a huge foodie who has a deceptively big appetite and always have room for dessert! Food excites me and is the best way of getting to know a new culture and city. I’m notorious for making elaborate food lists on google maps and happily eating my way through them! Having grown up in South East Asia I love spices and hence drawn to Thai, Malaysian, Vietnamese and Pakistani food. My favourite comfort food is Dal Chawal (lentils with rice) with tangy mango pickle, brown fried onions and lots and lots of lemon.