Director of Strategy
About me

I have eight years of agency experience across cultural strategy, insights, semiotics, brand positioning and innovation. In that time I've done everything from shopalongs in the Harrods womenswear department to observing mealtime behaviours in Cairene food halls.

At Huxly I love being able to indulge in my habit of semiotically decoding everything! I use this as my superpower to explain the 'why' behind insights and to translate cultural context into opportunities for better food & drink experiences.

My ideal weekend consists of dissecting a museum exhibition, binging Netflix reality TV, and a cheese & charcuterie-based dinner party.