Oreo is famous for it’s limited time offer innovation. We helped inspire a multi-year pipeline of innovation for the world's greatest cookie brand, rooted in the emotional and sensorial needs of their target consumers.

We used deep ethnography to understand the emotions of millennial parents in the USA. We explored their relationships with their children, and understood what makes bonding moments with their children special.

We used this to inspire a workshop, where we developed a wide range of innovation ideas, including pack designs and communications briefs.