I’m an ex-Ogilvy planner with experience across Asia and the Middle East. As a strategy director here at Huxly, I love everything about building a brand, from landing on that big ‘Ah ha!’ insight to transforming it into a distinctive, totally memorable proposition.
Sensational experience
Cumin seeds crackling in hot oil. Curry leaves hissing as they hit the pan. The smell of garlic rising as the temperature climbs. Onions going from pink to just that right golden. Colour shifting-that moment you can't look away. The smell of spice filling the room. The perfect foundation. A great dish in the making. That's what home smells and feels like.
