I love being part of Huxly’s US team, balancing creativity with business realities to help clients carve out a clear competitive advantage. With more than two decades of strategy experience, it’s a challenge I still never get tired of.
Sensational experience
My favourite memory is when we go every summer to this old-school soft serve ice cream stand in Newport, Rhode island. Every part of the sensory experience just says 'classic New England beach town'. The air is hot and sticky, there's the low buzz of the neon 'open' sign, the happy chatter of families waiting in the long line. The ice cream itself is perfect - creamy, soft, and so homemade tasting. I daydream about it in the dead of winter, it keeps me in anticipation of my next visit.
