I lead Huxly’s semiotics work, demystifying consumers’ relationships with what they see to create products and packaging experiences they really love. I’m fascinated by all things culture and as well as feeding into my Huxly work, that also spills over into my free time.
Sensational experience
Proper French cheese! The kind that gives off a stinky waft when you open the wrapper and the rind is a bit orange or green. All of the immediate signals are so wrong they're right. Then if you've left it out the fridge for long enough the centre is all gooey and puddly. Even better with crusty bread, a charcuterie board and wine!
