I love leading projects that involve in-depth semiotic and strategy work, digging into the deeper ‘why’ behind how people think, feel, and choose. With a Bachelor of Arts and Sciences degree, I’m fascinated by the psychology of human behavior and how it’s shaped by culture and environment.
Sensational experience
My morning matcha ritual. The careful weighing and scooping, the soft tap of the bamboo whisk against the bowl, the vivid green colour as the powder blooms into water, and the gentle rhythm of whisking until a layer of foam appears on the surface. Wrapped up in the quiet of the morning, that first sip grounds me and feels like a small act of care before the day begins.
