I help our clients understand consumer needs and how to meet them, putting my MSc in psychological research methods to work to dig out deeper insights we can all act on. I love using those insights to help leading food and drink brands shape the next big thing.
Sensational experience
When I'm standing in the kitchen half awake, I blindly reach for a coffee pod. The click and hum drum of the Nespresso machine, the pop of the pod and first hit of coffee smell, slowly brings me back to life. It makes me feel more grounded, a bit more present. Its not just routine but something I feel through sound, movement, smell. Its only a minute but its my gentle revival.
