I’m fascinated by the twists, turns, and flurries of cultural currents, bringing a semiotic lens and an aversion to overdone clichés to my work through wordsmithing, ideation, and strategy. I’ve partnered with brands across categories, from seltzers to sound systems, helping turn cultural insight into direction.
Sensational experience
One of my earliest childhood sensory memories was going through the coffee house drive-through with my dad on Sunday mornings and the car filling with the scent of coffee and the sounds of coffee bean grinders and blenders. The kids weren't allowed to drink coffee so I had to be content imagining what a Frappuccino must taste like from the back of the mini van.
