OUR TOOLS

We've developed tools to help us address a wide range of client challenges.

INNOVATION & BRAND POSITIONING

Our unique 360° co-creation process uses metaphors to elicit emotional needs, while our sensory scientists discover how to express those needs through the sensory qualities of your product. This allows us to create powerful, coherent propositions.

COMMUNICATIONS

DEVELOPMENT

We use consumer co-creation to understand what drives the appeal
of a piece of copy, and get detailed feedback on subtleties of casting, product presentation and tone of voice.
This creates clear feedback for your agencies, driving the impact of
your advertising.

CODE//CAPTURE

CODE//CAPTURE is our practical, commercial approach to semiotic analysis. We build a thorough understanding of category design codes, and use this to identify strategic opportunities for your brand.

PACK

DESIGN

Successful pack design needs to reflect the emotional and sensory drivers of your brand. We use fast, targeted interactions with small groups of consumers to shape your design agency's ideas.

MINDSETS: NEXT GENERATION SEGMENTATION

Mobile technology captures consumer needs in the moment, unlocking real time insights and giving a deeper understanding of consumer needs.
From this, we can create a clear framework for understanding your market, and a growth strategy.

TREND//TRIBE

Trends impact different consumers in different ways. Assuming that trends will play out in a linear fashion for your consumers may not be helpful. TREND//TRIBE is a unique fusion of trend analysis and segmentation, applying 'the 'wisdom of the crowd' to identify how trends will impact the people that buy your brand.